Elegance for everyday life. Elegance and luxury. Elegance and style. These are just a few of the reasons why we have a longstanding grudge about Italian men who for too long have made dressing well look childish.

How did they do it? One Italian gentleman has some ideas and is making it his mission. Luca Faloni founded his eponymous menswear label in 2014, with the promise to make luxurious Italian craftsmanship affordable to all.

It’s looking good, judging by the AW21 campaign. The new campaign explores the brand’s roots, in Turin. It features essential smart-casual pieces that are made according to Torinese standards.

This campaign features fine knitwear as well as versatile staples such as polos and Oxford shirts, which can be used to bridge the gap between laid-back café culture and sophisticated evening wear. The campaign features cashmere, which is woven in Italy by skilled artisans. It almost feels like a capsule collection, with each piece able to be worn with the other.


Turin, also known as the Little Paris of Italy is the capital of the Piedmont region. It was here that Luca Faloni, a man, grew up, under the Italian Alps, and among a mixture of modern and baroque architecture. It was something he took as a given. Faloni only realized that the clothes he loved – made with exquisite fabrics and techniques passed down through generations – could not be found anywhere else.

The brand was then named Luca Faloni. The label, which is a mix of the traditional and modern, has a timeless, easy-going, authentically Italian aesthetic.

Below are a few of the key pieces from the campaign that exemplify style and craftsmanship that make the city and its men so well-dressed.



All cashmere from Luca Faloni’s AW21 campaign is woven by Carriage, an Italian mill that is considered one of the most prestigious. It has a softness and durability you can feel the minute it touches your skin. The label’s approach is exemplified by this cable knit zip-up. This is a simple, everyday item that can be thrown on and forgotten. But the fabric and skill it was knitted make it more valuable and distinctive.


The denim shirt, which has its roots in traditional workwear is one of your most essential wardrobe items. However, it can also be elegant and sophisticated. Luca Faloni’s denim shirt is Italian menswear brand. It features an elegant cut, soft handling, and the label’s signature Paramontura collar. It looks great with a cardigan or blazer and will prove to be a valuable management tool.



A pair of men’s chinos is a wardrobe staple. They can be worn to work, business meetings, and casual occasions. Luca Faloni’s offer features a smooth cotton twill, an inner waistband that keeps your shirt tucked-in, and a central fastener that holds your belt in place. It’s a simple way to dress.


The shawl-collar cardi is an Italian import that not many men have yet embraced. Many are left wondering why a cardigan is necessary. This elegant, comfortable style can be worn in lieu of a jacket. Its collar, ribbed handle, and four-ply cashmere add style points to any smart-casual outfit.


There are poloshirts and poloshirts. Practically everyone will own one, but Luca Faloni transforms a simple menswear staple into something special. Its distinctive one-piece collar, shirt-style sleeves and cuffs make it stand out from other polos. The breathable cotton pique construction is a classic example of Italian craftsmanship.



The Oxford shirt is a key component of a smart casual dress code . It can be worn year-round and can be dressed up or down according to your needs. Luca Faloni’s Oxford is made from Egyptian cotton and features a crease-resistant treatment. The label also includes a rakish spread collar. The elegant finishing touch is provided by mother-of pearl buttons.



It speaks volumes about Luca Faloni’s loungewear, which is made in cashmere. This is not about Netflix binging. This hoodie is comfortable and fitted, making it a casual piece that you can wear to work or on a date. They also sell sweatpants.


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